Uncommon was a venue specialising in innovative natural, unrefined, minimal intervention locally sourced food.
I was asked to design Uncommon's food & beverage menus with the aim to create a simple design system that reflected the venue's aesthetic and ethos. The result was a refined, minimalistic solution that plays with negative space, a strict grid system and considered typography.
I worked closely with Uncommon on all their brand collateral including store signage, business cards and event invitations.